THE 1ST* BLACKHEAD-AWAYGREASINESS-FREE CLEANSING OIL

* within shu uemura

POREfinist

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the innovation

THE 1ST* BLACKHEAD-AWAY GREASINESS-FREE CLEANSING OIL

with the expertise in cleansing oil for half a century, our beloved fresh formula is powerfully reborn to target the source of oily concerns.

the water-like cleansing oil goes beyond make-up removal to dissolve and wash away excess sebum and blackhead that are stuck inside pores. newly formulated with Cinnamon Bark Extact, it even regulates sebum secretion. over time, greasy shine is reduced, open pores minimised and blackheads removed to reveal a smoother and more refined skin.

* within shu uemura

POREfinist

anti-shine fresh cleansing oil

150ml sgd 50 / 450ml sgd 115

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the discovery

OIL OVERPRODUCTION -THE POTENTAIL SOURCE OF SHINE, OPEN PORE & BLACKHEAD

for Asian women, oily skin is a chief concern. as well as creating unwanted shine, excess sebum ends up clogging pores. pores then expand, becoming visible. contacting with air, day after day, trapped sebum continues to oxidize. eventually, this residue turns black and stiffens, creating keratotic plug.

pore visibility with sebum*

skin with sebum
skin without sebum

* in vitro test by shu uemura. 3 minutes after applying artificial sebum on bioskin @37℃.

incredible efficacy

REMOVES KERATOTIC PLUGS LODGED INSIDE PORES BY 36%*1

with new Cinnamon Bark Extract known for its sebum secretion regulating effect, POREfinist goes even further to wash away oily concerns. in 4 weeks, it has been proven to significantly reduce the number of keratotic plug.

-36%
%

keratotic plug dissolving test *2

soaked in POREfinist
soaked in facial wash*3

*1 evaluated by expert, tested on 40 Asian women, using product twice a day for 4 weeks
*2 experiment using artificial keratotic plug: consists of oleic acid, a key component of sebum, and solid wax which has similar melting point as human lipids. performed in shu uemura.
*3 pore clarifying cleansing water

test result

convinced removability *

easily removes all make-up
98%
deeply cleans pores
94%
skin looks less shiny, oily
86%

remarkable skin benefit *

pores look less visible
84%
skin roughness looks reduced
96%
lasting of foundation is improved
90%

* consumer test on 51 Asian women using product twice a day for 4 weeks

the technology

duo approach to oily concerns

Micro-sized Oil Combination  REMOVING

thanks to its small molecular size, this unique oil combination is able to spread quicker both in horizontally and vertically, and penetrate deeply to dissolve excess sebum and heavy make-up in a flash.

Cinnamon Bark Extract  REGULATION

newly introduced to target excess oil, the botanical-origin ingredient is known to regulate sebum secretion

OTHER INGREDIENTS

Sakura Leaf Extract

known to reduce*1 inflammatory mediators that can cause skin redness. it also helps improve skin texture.

Cherry Extract

contains natural AHA*2 to remove dead skin cells, bringing smoothness to skin and a refined complexion.

*1 in vitro tests
*2 Alpha Hydroxyl Acid

fresh texture

the texture of the formula is light
96%
the product does not leave skin sticky/greasy
96%

the new water-like texture adds to this even-fresher cleansing experience. as well as the incredibly light texture of the formula itself, after washing skin feels light and refreshed.

*results in a self-assessment test of 51 Asian women for 4 weeks, using product twice a day.

fresh fregrance

gently refresh the senses with the fresh, floral aroma of POREfinist. fresh notes of wild thyme and citrusy sundrenched mimosa are followed by hints of high alpine lavender before finishing with soft white musk and orange blossom.

top note wild thyme
sundrenched mimosa green mandarin

middle note high alpine lavender mint leaves heliotrope

bottom note white musk 
red cedar orange blossom

artist's view

“open pores and blackheads make skin look rough and dull. no matter how perfect the make-up details are the quality of the skin canvas is the first element that make-up artists need to consider.

at shu uemura, make-up is not simply the process of applying color. make-up is a way of expression, a way to create beauty and bring out individual allure. many people tend to think of make-up and skincare as being separate but there’s no boundary between them.

cleansing, the first step to supreme skin quality, is an essential part of the make-up process.

POREfinist – designed for easy and quick rinsing and unnecessary rubbing for smooth skin – is the perfect cleansing oil to gently remove blackheads and shrink open pores, helping create a make-up artist’s desired beautiful canvas.

cleanse with POREfinist, rejuvenate with TSUYA skin and refine the texture of skin with POREraser to achieve the perfect canvas, one that’s pore-less, shine-less and leads to a long-lasting make-up finish.?

Kakuyasu Uchiide Kakuyasu international artistic director

pore-less complexion

3 MUST-HAVES FOR A PORE-LESS LOOK

1

POREfinist anti-shine fresh cleansing oil

cleansing is the first step to beautiful skin. use POREfinist to thoroughly remove make-up and excess sebum out of pore.

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2

TSUYA skin youthful radiance generator

to create the best skin condition for make-up application, treat your skin with TSUYA skin.

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3

POREraser UV under base mousse

apply POREraser using the pentagon sponge .the basic rule is always apply outward from the center of the face. for better pore coverage,
apply an extra layer on the cheeks where pores are most visible. for the T-zone, a thin application gives a more lasting effect.

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cleansing oil family

SUPERIOR PERFORMANCE OF BELOVED CLEANSING OILS

1. excellent cleansing ability 2. doesn’t dry out skin, leaves no residue 3. one-step effective cleansing 4. improves skin condition every time you cleanse 5. suitable for all skin types, including sensitive skin

SUPREME

ultime8 sublime beauty cleansing oil

infused with 8 exquisite oils of botanical origin, a cashmere-like cocooning oil for supreme skin complexion.

150ml sgd 65 / 450ml sgd 160

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TARGETED

for pore/oily concerns:POREfinist anti-shine fresh cleansing oil

a water-like fresh oil to remove excess sebum and blackhead. with new Cinnamon Bark Extract known for sebum secretion regulating effect, it leaves skin pore-less, shine-less and smooth.

150ml sgd 50 / 450ml sgd 115

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for aging concerns:Anti/Oxi skin refining anti-dullness cleansing oil

formulated with Moringa Extract, the comfortable cleansing oil removes pollutants to clear dull yellow tones and reveal smooth, refined and youthful skin.

150ml sgd 55 / 450ml sgd 125

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for whitening concerns:whitefficient clear brightening gentle cleansing oil

a light-textured oil with Vitamin C. empowered with Fruit Acid Mix to remove accumulated melanin for a pristine, clear, visibly
transparent skin.

150ml sgd 55 / 450ml sgd 125

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for sensitive skin:cleansing beauty oil premium A/I

a mild-textured oil with soothing Licorice Root Derivative and moisturizing Amino Acids. leaves skin refined, soft,
smooth and plump.

150ml sgd 55 / 450ml sgd 125

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CLASSIC

high performance balancing cleansing oil advanced formula

infused with Camellia Oil and Ginger Root Oil, it cleanses gently and maintains skin’s moisture balance. leaves skin comfortable with fresh and sensuous rosemary aroma.

150ml sgd 50 / 450ml sgd 115

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how to use

for best results using shu uemura cleansing oil, follow these easy steps:
can be used on both wet and dry face.
step 1:
use 3-4 pumps of cleansing oil on dry hands.
step 2:
spread gently and thoroughly over dry face.
step 3:
add a few drops of lukewarm water to face to emulsify. (oil will turn milky white).
step 4:
rinse thoroughly with lukewarm water.