rouge unlimited amplified supreme matte lipstick
velvet matte lipstick
a rich velvet matte lipstick that provides intense color-pay off while keeping your lips soft... read more
select a color
a rich velvet matte lipstick that provides intense color-pay off while keeping your lips soft with a nourishing feel. a high percentage of pigments provides an intense color effect in one stroke. infused with japanese tsubaki oil extracted from hand-picked precious camelia, experience the luxurious matte texture that feels like velvet upon application.
rouge unlimited amplified matte lipstick is a new addition to shu uemura’s rouge unlimited lipstick collection. discover 12 vibrant shades to amplify your lip experience, including the best red lipstick color for asian skin. it contains more pigments than the rest of rouge unlimited textures, allowing you to enjoy deep color intensity and high coverage. the use of tsubaki oil extracted from japanese camelia means the matte texture glides on smoothly, keeping your lips soft and comfortable with a nourishing feel.
push your limits,
amplify your impact



discover rouge unlimited
amplified matte

crafted with super fine japanese pigments for bold and intense color
high impact coverage with a single stroke
12 tailor-made, rich and creamy shades that amplify the beauty of asian complexion
explore our icon
reborn

immaculate lacquered packaging
sealed with the shu uemura monogram that signifies our japanese heritage and quality

sealed with the shu uemura monogram
explore the amplified
star shades

rouge unlimited amplified
BR783

OR598

rouge unlimited amplified matte
RD163

naomi's redwood
BR784

choose your lipstick shade
wine

WN277
pink/coral

PK364

CR362
red

RD144


RD163

RD174
orange

OR570

OR588

OR597
brown


naomi's
redwood BR784
beige

BG963

BG972