a rich velvet matte lipstick that provides intense color-pay off while keeping your lips soft with a nourishing feel. a high percentage of pigments provides an intense color effect in one stroke. infused with japanese tsubaki oil extracted from hand-picked precious camelia, experience the luxurious matte texture that feels like velvet upon application.

rouge unlimited amplified matte lipstick is a new addition to shu uemura’s rouge unlimited lipstick collection. discover 12 vibrant shades to amplify your lip experience, including the best red lipstick color for asian skin. it contains more pigments than the rest of rouge unlimited textures, allowing you to enjoy deep color intensity and high coverage. the use of tsubaki oil extracted from japanese camelia means the matte texture glides on smoothly, keeping your lips soft and comfortable with a nourishing feel.