a story of naginata

carefully calculated tip was named after the traditional Japanese sword, naginata, the signature weapon carried by female warriors belonging to Japanese nobility

the unique naginata shape and its increased surface area allows the sharp thin flat sides of the lead to last longer, while enabling individual fine lines to be drawn with precision

3 steps for 3-dimensional brows

step 1: shade to recreate shadow


non-wax base liquid formula,
waterproof, smudge-proof,
long-lasting and easy to
apply for a natural eyebrow

unique brush-like applicator
for precise application

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step 2: draw to define

hard formula h9$33

beloved for more than 25 years.

unique formula that releases
color pigments when it interacts
with the oils in the brow hairs.
available in hard lead for lasting,
natural finish.

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step 3: color brow hair

eyebrow manicure$42

innovative brush designed
to match any shape of
eyebrow easily and
catches any length of
eyebrow easily.

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easy and handy, this palette is designed
for beginners. two pre-selected matte
shades are easy to apply and blend, and
comes with pre-set applicators for
precision. a comfortable, smooth texture
is designed to blend easily.

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the 1st pre-shaped naginata
brow pencil that is easy and
soft, yet precise and defined.

(refill sold at $28.)

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the new and unique application
has now made it possible
to catch each brow hair
precisely to create a sleek
and shiny finish.

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design your brows. express your style

our signature 3D brow styling service

enhance your beauty with 3-dimensional brows by shu uemura brow artisans


  • • analysis of facial contour and bone structure
  • • brow shaping (trimming and plucking) using shu uemura's professional brow tools
  • • brow styling through shading, defining and coloring to perfect desired brow style

complete your style with these make-up essentials

    petal skin fluid foundation$68

    bloom into petal soft skin with natural radiance.
    blossom in this everyday lightweight foundation!

    available in 11 asian-tailored shades

    find out more!
    rouge unlimited supreme matte$33

    comfort matte you'd dare to wear! experience extreme matte texture with uncompromising moisturising properties

    available in 24 shades

    find out more!
    cleansing oilfrom $50

    experience one-step deep cleanse. remove all traces of make-up and impurities in a single step!

    available in 6 variants

    find out more!
purchase any 2 products (rouge unlimited, petal skin fluid foundation, brow products or cleansing oil) and receive a complimentary deluxe size of your choice!