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eye brow products

the no. 1 brand in eyebrow makeup

from the asian eyebrow expert, discover the shu uemura icons that gives natural dimension you’re your brows which allows you to freely express your style.

this mechanical eyebrow pencil allows you to draw eyebrows easily with smooth texture and unique naginata-like tip. the tip can be used to fill in gaps and draw individual eyebrow hairs, while the edge is designed to naturally shade your eyebrow. for the perfect finish, tidy up your eyebrow hairs with the handy makeup brush. the convenient built-in sharpener also means the shape can be always perfected on-the-go, wherever you are.

hard formula h9
hard formula stands out from the crowd as the number one eyebrow pencil,* with its unique shape and formula. sharpened in the shape of the iconic japanese “naginata” blade, it allows you to draw and fill in your brows in natural hair-like strokes - easily and effortlessly.

the unique formula of hard formula consists of a perfect mix of powder, wax, and small amounts of semi-solid oil. this winning combination ensures that the eyebrow pencil glides smoothly on foundation, allowing you to draw the perfect eyebrows.

the unique "naginata" samurai sword shape is part of shu uemura's heritage, and prides itself in creating natural, defined brows, with the ability to draw precise fine lines and shading naturally using the wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates through the ever-changing brow trends through time. each pencil is also carefully manufactured, representing the epitome of japanese craftsmanship. (*within shu uemura)