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hard formula H9

best seller

hard formula H9

iconic eyebrow pencil

hard formula stands out from the crowd as the number one eyebrow pencil,* with its... read more

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$33.00
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hard formula stands out from the crowd as the number one eyebrow pencil,* with its unique shape and formula. sharpened in the shape of the iconic japanese “naginata” blade, it allows you to draw and fill in your brows in natural hair-like strokes - easily and effortlessly.

 

the unique formula of hard formula consists of a perfect mix of powder, wax, and small amounts of semi-solid oil. this winning combination ensures that the eyebrow pencil glides smoothly on foundation, allowing you to draw the perfect eyebrows.

 

the unique "naginata" samurai sword shape is part of shu uemura's heritage, and prides itself in creating natural, defined brows, with the ability to draw precise fine lines and shading naturally using the wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates through the ever-changing brow trends through time. each pencil is also carefully manufactured, representing the epitome of japanese craftsmanship. (*within shu uemura)

use the edge of hard formula to draw precise lines for natural strokes as thin as hair. use the side surfaces for shading naturally or boldly, and use the point for filling in the fine gaps in your brows for a beautiful natural finish.

the iconic shape

3 easy steps to create
the perfect brow – draw, shade and fill


draw precise eyebrows from the
combined formula of powder,
wax and semi-solid oil


sculpted in the shape of
a Japanese naginata blade

the iconic shape

get the iconic shape

shu uemura makeup artists master
the art of sharpening to achieve the iconic
naginata shape


it is a symbol of Japanese craftsmanship
and professionalism


visit a store to get your
hard formula sharpened

get the iconic shape

How to create natural looking eyebrows

timeless

step1
comb with eyebrow brush to tidy up
step2
draw from the inner to outer part of your eyebrow with hard formula seal brown
step3
shade your eyebrow with brow:palette (walnut brown/acorn)
step4
finish with eyebrow manicure ash brown

how to create fuller looking eyebrows

boyish

step1
shade your eyebrows with brow:palette (walnut/acorn)
step2
fill in gaps with hard formula seal brown
step3
apply eyebrow manicure ash brown
white

How to create groomed eyebrows

clean cool

step1
comb with eyebrow brush to tidy up
step2
draw from the inner to outer part of your eyebrow with hard formula seal brown
white
white

japanese quality formula and craftsmanship

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how to fill in sparse eyebrows

fill in the gaps within your eyebrow by drawing natural hair-like strokes using the thinnest edge of hard formula

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how to adjust uneven eyebrow shape

create a curved arch along the top of your eyebrow by drawing natural hair-like strokes. then adjust them to balance out the shape

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how to make eyebrow height even

find the center of each side of the brow, and adjust either the lower or upper part to align and even out the eyebrow

get the iconic shape

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