unlimited breathable lasting foundation
long-lasting with a semi-matte finish
18-hour longwear liquid foundation with a semi-matte finish and a light formula that allows your... read more
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18-hour longwear liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe.
unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations. this long wear foundation with SPF24 pa+++ has a unique stretchable texture that holds pigments in place. the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.
shu uemura’s makeup artists carefully studied the diversity of asian skin tones to develop 24 precise tailor-made shades for asian skin. this foundation is designed to enhance each individual’s natural skin tone in helping them achieve an ideal complexion.
apply with either your fingertips, or the petal 55 foundation brush for a streak-less finish.
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discover the iconic unlimited liquid foundation
- color stays true all day long
- 18h long lasting
- 24 shades tailor-made
for all asian skintones & undertones
find your perfect foundation shade
24 colors tailored-made for asian skin
the secret of the unlimited foundation shades
shu skin diversity expertise
studied on more than 3,000 asian skintones, unlimited matches a variety of asian skins from warm to cool tones.
shu formula expertise
infused with high quality japanese pigments, the shades are developed by shu makeup artist experts
your perfect shade in one click
- exclusive online
- foundation shade finder
- get matched with your perfect unlimited foundation shade
sign up to receive a complimentary unlimited foundation trial kit
experience our no.1*
unlimited foundation
- experience our no.1*
unlimited foundation - ratings 5/5
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- Breathable foundation is perfect for masks!
- This foundation is breathable, lightweight especially now that we are wearing masks all day.
perfect partner for unlimited liquid foundation
unlimited block:booster protective moisture primer
unlimited lasting makeup fix mist makeup setting spray
petal 55 foundation brush for fluid foundation
discover our unlimited family
